Peloton launches total revamp of its products as it tries to recover from problems
Peloton’s total rebrand aims to recapture Covid lockdown boom
- Peloton has launched a comprehensive revamp of its product offerings and services in an attempt to recover from significant financial difficulties.
- The company, which experienced a dramatic share price crash after a pandemic-driven boom, aims to turn its fortunes around with new strategies.
- The overhaul includes updated versions of its hardware, such as bikes, treadmills, and rowing machines, alongside an expansion into wellness content.
- Peloton is integrating artificial intelligence through a system called 'Peloton IQ', which will utilise computer vision for form correction and provide personalised training plans.
- Alongside these new developments, Peloton is increasing the price of its subscriptions, with the full membership rising from £39 to £45 and app access from £24 to £29.