Pret A Manger launches own range of meal deals in bid to take on the supermarkets
Pret A Manger launches major change to all stores
- Pret A Manger is set to trial meal deals from next week, offering combinations such as a croissant and a drink, or a sandwich, drink, and crisps.
- The initiative aims to boost lunchtime trade and provide greater value to customers, aligning with Pret's strategy for sustainable growth and profitability.
- Pret reported a substantial pre-tax loss of £525.2 million for the year to January 2, largely due to a significant write-down by its owner, JAB.
- Despite the reported loss, the company saw earnings before adjustments increase by 36 per cent to £98 million, with like-for-like sales growing by 2.8 per cent.
- Pret plans further expansion, particularly in UK and US city centres and travel hubs, with its CEO aiming to increase UK sites from 500 to between 1,000 and 1,500.