Red Lobster introduces new shrimp deal a year after bankruptcy caused by disastrous bottomless offer
Red Lobster brings back shrimp deal - but with one key difference
- Red Lobster has introduced a new shrimp deal, "Ultimate SpendLESS Shrimp," offering three dishes for $15.99, replacing its problematic "Endless Shrimp" promotion.
- The previous "Endless Shrimp" deal contributed significantly to the restaurant chain filing for Chapter 11 bankruptcy protection in May 2024.
- The "Endless Shrimp" promotion caused huge financial issues for Red Lobster before they lost $11 million in the bankruptcy process and forced the closure of at least 129 US locations.
- Damola Adamolekun, who became Red Lobster's Chief Executive Officer in 2024, stated the new chapter is "smarter, more sustainable" and acknowledged the "big mistakes" made with the previous endless promotion.
- Adamolekun previously confirmed the permanent discontinuation of the "Endless Shrimp" deal, citing financial unsustainability and operational chaos it caused.