Red Lobster launches comeback menu items in bid to win back fans after bankruptcy
Red Lobster hoping to tempt back customers after filing for bankruptcy
- Red Lobster is bringing back its Crabfest celebration, featuring new crab-themed dishes and seafood boils, available from Monday until September 14.
- This reintroduction of a beloved menu event comes months after the fast-casual restaurant chain emerged from bankruptcy.
- The company filed for Chapter 11 bankruptcy in May 2024, which led to the closure of more than 100 of its nearly 650 restaurant locations.
- Financial struggles, including an $11 million loss attributed to an unsustainable "endless shrimp" promotion, contributed to the bankruptcy.
- Following its acquisition by RL Investor Holdings in September 2024, Red Lobster appointed a new CEO, Damola Adamolekun, to lead its revamp.