Starbucks announces major change to ‘secret menu’
Starbucks unveils its ‘secret menu’ and a $25K drink contest
- Starbucks has officially embraced its popular “secret menu” by making it accessible through the “offers” tab on its mobile app.
- The app currently features four specific custom drink combinations, including “Cookies on top” and “Dragonfruit glow-up,” with new options to be regularly added.
- Starbucks is hosting a “Secret menu” contest from July 14 to July 20, inviting customers and employees to submit their own drink customizations.
- Four finalists will have their drinks featured on the secret menu from August 18 to 25 and receive a $5,000 prize, with the overall winner getting an additional $25,000.
- This initiative follows the introduction of several new summer menu items and plans for renovations at 1,000 stores to encourage customers to visit in person.