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Online telehealth company Hims and Hers Health is launching weight-loss membership and treatment plans in the UK.
The new service will offer drugs such as Novo Nordisk's Wegovy and Eli Lilly's Mounjaro, in addition to older options like Orlos.
Plans will be available from a starting price of £149 per month for a year-long commitment, with medication accessible after a clinical assessment.
This expansion follows Hims' earlier acquisition of Zava, a London-based company that prescribes and delivers weight-loss drugs in the UK and other European countries.
The company's UK model is similar to its US offering, providing a subscription service that includes personalised prescriptions and clinical programming.