The “pig butchering” method involves building trusted relationships online, often via text messages or dating apps, to manipulate victims into transferring money into fraudulent investment schemes, frequently using cryptocurrency.
Tech companies, including WhatsApp and OpenAI, have coordinated efforts to disrupt these operations, with OpenAI noting the use of ChatGPT to generate initial scam messages.
WhatsApp's recent action involved proactively detecting and taking down accounts before scam centres could operationalise them, advising users to verify suspicious messages.