Millions of subscribers could lose access to popular shows and channels
Streaming surpasses cable and broadcast TV combined for the first time
Disney networks, including ABC and ESPN, are at risk of being pulled from YouTube TV if a new distribution agreement is not reached by Thursday midnight.
The dispute revolves around financial terms, with Disney accusing Google of exploiting its position and YouTube alleging Disney is proposing costly terms to benefit its own streaming services.
If a deal is not secured, YouTube TV's approximately 10 million subscribers will lose access to major sports, news, and entertainment programming.
Disney is running public messages on YouTube TV warning subscribers of the potential blackout, while YouTube claims Disney's demands would raise prices and limit customer options.
This is one of several carriage disputes for YouTube TV this year, with a previous disagreement with TelevisaUnivision remaining unresolved, prompting comments from Donald Trump.