AriZona has been 99 cents for decades. Trump’s tariffs might change that
AriZona Iced Tea is considering raising its prices for the first time in almost 30 years
- AriZona Iced Tea is considering raising the price of its signature "Big Cans" for the first time in nearly 30 years.
- The potential price increase is a direct result of Donald Trump's 50 percent tariff on aluminum imports.
- Co-founder Don Vultaggio expressed strong reluctance to abandon the $0.99 price point, which has been maintained since 1997, emphasizing customer loyalty.
- The company imports 20 percent of its aluminum from Canada, and the tariffs are expected to drive up costs for both imported and domestic materials.
- Industry groups and political figures have criticized the tariffs, warning of their detrimental impact on American manufacturers and consumers.