Samantha Cameron to close her fashion label after eight years
This UK fashion brand is closing. Here’s why
- Samantha Cameron's fashion label, Cefinn, is set to close after eight years of operation.
- Lady Cameron confirmed that the upcoming winter collection will be the brand's last, with no spring/summer 2026 range planned.
- The decision to wind up the company was described as “very hard” but necessary due to increasing difficulties in achieving profitability amid rising costs.
- Factors contributing to the closure include tough trading conditions, escalating costs, turbulence in the fashion wholesale sector, and international trading restrictions.
- Cefinn's website and its retail stores in London will remain open to sell the remaining autumn and final winter stock.