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OpenAI is poised to introduce advertisements for users of its free ChatGPT service, signalling a major shift in its approach to monetisation.
The artificial intelligence firm announced that testing of these ads will begin in the coming weeks.
This initiative aims to generate revenue from ChatGPT's extensive user base, which numbers over 800 million, with most currently accessing it without cost.
Despite its $500 billion valuation, the San Francisco-based company has been operating at a loss and is actively exploring ways to achieve profitability.
Digital ads will appear at the bottom of ChatGPT's answers when relevant to the conversation and will be clearly labelled and separated from organic responses.