Why daughter of man who created Freddo bar hasn’t bought one since he died: ‘Dad would roll over in his grave’
Iconic chocolate bar creator would be ‘disgusted’ with snack, daughter claims
- Leonie Wadin, daughter of Freddo inventor Harry Melbourne, believes her father would be “disgusted” by the chocolate bar's current small size and high price.
- Harry Melbourne created the frog-shaped bar in Australia around a century ago, originally costing just a penny.
- The Freddo has become a symbol of 'shrinkflation' in the UK, where products increase in price while subtly decreasing in size, particularly affecting chocolate due to rising cocoa costs.
- Relaunched in the UK in the 1990s at 10p, its price rose to 15p by 2005 and has recently been seen selling for up to 1, despite inflation calculations suggesting it should only cost around 24.8p in 2025.
- Mondelez International, owners of Cadbury, stated that increased manufacturing and supply chain costs have made Freddo more expensive to produce, leading to price adjustments.