Heatwave hits Greggs’ sales as sweltering customers skip the sausage rolls
Related: Extreme heatwave hits Europe as temperatures soar above 40C in holiday hotspots
Greggs has warned that its full-year earnings forecast has been significantly impacted by the recent heatwave.
Soaring temperatures deterred customers from hot food offerings, leading to a noticeable decline in footfall and reduced appetite for warm pastries.
While overall like-for-like sales for the six months to 28 June still saw a 2.6 per cent increase, growth significantly slowed in June due to the high temperatures.
The company now anticipates that its annual operating profits could be “modestly” lower year on year.
The UK experienced its hottest day of the year so far, with temperatures exceeding 34C, including 34.7C recorded in central London.