Hershey to increase chocolate prices by double digits
Hershey lowers 2025 profit outlook
Hershey is set to increase prices for its chocolate products for retail customers by double-digit percentages, ranging from the low teens to 20 percent.
The primary reason for these price hikes is the significantly elevated cost of cocoa, which reached over $12,000 per metric ton in December and remains high at around $8,100.
Despite the increases, approximately three-quarters of Hershey's products are expected to continue retailing for $4 or less.
West Africa, responsible for about 70 percent of the world's cocoa supply, has faced challenges including adverse weather, plant disease, and aging tree stocks, impacting global cocoa production.
Other confectionery companies, such as Lindt & Spruengli and Mondelez International (makers of Cadbury), are also implementing price increases due to the rising cost of cocoa.