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Younger generations in UK moving away from ‘forever home’ ideal, survey reveals

How renting in London became an unimaginable hellscape
  • New research indicates that the traditional concept of a "forever home" is losing relevance among younger generations in the UK.
  • A survey by Zoopla found that 63 per cent of homeowners aged 34 and under believe the idea holds less importance compared to their parents' generation.
  • This shift is attributed to decades of rising house prices, extended rental periods and modern lifestyle factors such as divorce and the need for work flexibility.
  • Younger homeowners are increasingly viewing property as a flexible asset and prioritising homes with potential for renovation, with 23 per cent of under-34s seeing it purely as a financial asset.
  • Industry experts suggest that today's buyers focus on finding a home suitable for their current life stage, emphasising flexibility, affordability and investment potential over long-term permanence.
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