Supermarket giant says it will pay customers to report shoplifters
UK supermarket offers new £1 incentive to shoppers for reporting shoplifters
- Supermarket chain Iceland is introducing a scheme to reward customers £1 for actively spotting and reporting shoplifters in their stores.
- Customers who alert staff to shoplifting incidents will receive the payment directly to their membership card.
- The initiative comes as Iceland faces an estimated £20 million annual loss due to shoplifting, which limits the company's ability to lower prices and pay staff.
- Richard Walker, Iceland's executive chairman, stated that shoplifting is not a victimless crime and impacts business costs.
- The move follows official figures showing that shoplifting offences recorded by police in England and Wales reached a record high of 530,643 in the year to March 2025.