Instagram announces plans for new rewards for its top creators. But it’s not paying cash
Instagram introduces its “Rings” award for top creators
- Instagram has introduced a new "Rings" award to recognize its top creators for their creativity and cultural influence.
- Unlike cash incentives, the award focuses on boosting social status, offering winners a physical ring and a digital ring for their profile.
- The digital ring will appear as a gold circle around their story profile picture and allow customization of their profile backdrop and 'like' button.
- A panel of notable creatives, including Instagram head Adam Mosseri and designer Marc Jacobs, nominated and voted for the recipients.
- This new recognition scheme follows Meta's decision to discontinue its Reels Play bonus in 2023, contrasting with monetary reward programs offered by competitors like YouTube and TikTok.