Joe Wicks fitness app gets £3m boost from TV broadcaster
ITV invests £3m in The Body Coach app
- ITV is investing up to £3 million into Joe Wicks' popular fitness platform, The Body Coach app, through its ITV AdVentures Invest fund.
- This strategic investment will grant The Body Coach app significant advertising exposure across ITV's television channels and its streaming platform, ITVX.
- The Body Coach app, launched in late 2020, capitalised on Joe Wicks' widespread popularity gained during the initial Covid-19 lockdowns.
- A new TV commercial for the app will launch on ITV on 1 January, broadcast during Joe Wicks’ New Year’s Day special show on ITV1 and ITVX.
- Both Joe Wicks and ITV representatives highlighted the partnership's aim to promote health and wellbeing to millions of homes, especially at the start of the new year.