Fashion label worn by Kate during pregnancy collapses into administration
Maternity fashion brand blames rising costs for collapse
- Maternity fashion brand Seraphine has entered administration, resulting in the redundancy of the majority of its 95 staff.
- The company, whose clothes were famously worn by the Princess of Wales, appointed Interpath as administrators on Monday.
- Seraphine struggled with escalating costs and a challenging consumer spending climate, which proved too difficult to overcome.
- Despite actively seeking a buyer, the firm was unsuccessful in securing a sale before its collapse.
- The brand had a stock market flotation in 2021 with a £150 million valuation but was taken private for £15.3 million two years later.