Forget Philly: Sweden’s reindeer cheesesteaks fills tourists and locals alike
The fast food meal with a Nordic twist luring in tourists
- The far northern Swedish town of Kiruna offers a unique "Arctic cheesesteak" featuring moose and reindeer meat, a local adaptation of the classic American sandwich.
- Stejk Street Food, founded by Zebastian Bohman and Cecilia Abrahamsson, created the dish to cater to both visitors to Swedish Lapland and local miners.
- The town itself is undergoing a significant relocation, including the recent move of its historic church, due to the expansion of the world's largest underground iron-ore mine.
- Despite never visiting Philadelphia, the owners designed the sandwich using locally sourced meats, honouring the region's reindeer herding tradition, and faced challenges in sourcing the specific hoagie rolls.
- The Arctic cheesesteak, which costs significantly more than its American counterpart, is popular with customers who appreciate its distinct flavour, though the owners avoid using Cheez Whiz.