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Over 230,000 fake Labubu dolls seized as counterfeit toys flood UK market

Related: Insane moment life-size Labubu arrives on Emmys 2025 red carpet
  • Over £3.5 million worth of counterfeit toys, including 236,000 fake Labubu dolls, have been seized at UK borders this year.
  • A significant 75 per cent of the 259,000 intercepted fake toys failed critical safety tests, posing serious risks.
  • Expert testing of the seized goods found banned chemicals linked to cancer and dangerous choking hazards, even in toys for infants.
  • Despite 92 per cent of buyers being aware of counterfeit products, a survey indicated 70 per cent prioritise cost over safety when purchasing toys.
  • The Intellectual Property Office has launched its 'Fake Toys, Real Harms' campaign to warn parents, advising them to buy from trusted retailers and check for UKCA or CE safety marks.
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