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Woman behind ‘Marry Lisa’ billboards is overwhelmed with applications — and hate

California woman rents billboards to find love
  • Lisa Catalano, a 42-year-old vintage clothing seller, rented a dozen digital billboards across California's Bay Area in September to advertise a website where men could apply to date her.
  • Her unconventional search for love, prompted by frustration with dating apps and the death of her fiancé, quickly went viral nationwide, attracting over 3,800 applications in three weeks.
  • Catalano said she received a significant volume of hate mail and negative media attention, including a Fox News segment that labeled her "desperate," but also garnered widespread support.
  • Despite the negativity, she has implemented safety measures and has begun going on dates, with a second date with someone already scheduled.
  • Catalano said she has no regrets about her unique approach to finding a partner, and a local news network is now producing a docu-series about her journey.
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