Woman behind ‘Marry Lisa’ billboards is overwhelmed with applications — and hate
California woman rents billboards to find love
Lisa Catalano, a 42-year-old vintage clothing seller, rented a dozen digital billboards across California's Bay Area in September to advertise a website where men could apply to date her.
Her unconventional search for love, prompted by frustration with dating apps and the death of her fiancé, quickly went viral nationwide, attracting over 3,800 applications in three weeks.
Catalano said she received a significant volume of hate mail and negative media attention, including a Fox News segment that labeled her "desperate," but also garnered widespread support.
Despite the negativity, she has implemented safety measures and has begun going on dates, with a second date with someone already scheduled.
Catalano said she has no regrets about her unique approach to finding a partner, and a local news network is now producing a docu-series about her journey.