Pret plans mega-stores in bid to encourage people to dine in
Pret a Manger trial new store format to lure in more customers
- Pret a Manger is introducing a new store format with made-to-order food and larger dining areas to accelerate regional growth across the UK.
- The new format aims to create a relaxed dine-in atmosphere, catering to the rise in remote working, and is being tested in Broughty Ferry and Maidenhead.
- Unlike most London stores that focus on "grab-and-go" service, the new shops will feature an exclusive menu, more dine-in space, and a play area for families.
- This initiative is part of Pret's strategy to expand beyond London, with most recent openings located outside the capital.
- Clare Clough, Pret’s managing director for UK & Europe, stated the new format is designed to be a destination for customers seeking a comfortable space to enjoy food and spend time with family and friends.