Gym brand targets dozens of new UK sites by end of this year
PureGym to open 60 new UK branches
- PureGym plans an ambitious expansion, aiming to open between 55 and 60 new gyms across the UK by the end of 2025.
- The expansion targets both major urban centres and smaller towns, capitalising on increased public prioritisation of fitness.
- So far this year, 34 new sites have already been launched, demonstrating strong progress towards their expansion goal.
- PureGym's success is attributed to its low-cost, contract-free, and often 24-hour membership model, which resonates with value-conscious consumers.
- The company is also investing in upgrading existing facilities, introducing features such as women-only workout spaces and 'shape zones'.