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Reform MP apologises for ‘completely unacceptable’ comments

Reform MP Sarah Pochin says it ‘drives me mad seeing adverts full of black and Asian people’
  • Reform MP Sarah Pochin has apologised for comments made on TalkTV about demographics in advertising.
  • Pochin said her comment that “it drives me mad when I see adverts full of black people, full of Asian people” was “poorly phrased” but insisted that many adverts are “unrepresentative of British society”.
  • She said that she was attempting to highlight that the advertising industry had gone “DEI (diversity, equity and inclusion) mad”.
  • She added that “your average white person, average white family is… not represented anymore” and blamed the “woke liberati”.
  • Labour and Liberal Democrat spokespeople condemned her remarks, calling them “completely unacceptable” and urging party leader Nigel Farage to address the issue.
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