Scottish sites surge in popularity after One Day, Avengers and Fast & Furious

Scottish heritage attractions saw a 3.9 per cent increase in visitors in 2024, totalling 49,708,483.
Edinburgh Castle, featured in Netflix's One Day, remained the top paid attraction, with visitor numbers rising by four per cent.
Sites featured in films like Avengers: Infinity War and Fast & Furious 9 also experienced significant visitor growth, including St Giles’ Cathedral (up 18.3 per cent) and Culloden Visitor Centre (up 42.8 per cent).
This surge is attributed to "set-jetting" tourism and increased interest in Scottish history and culture, particularly among international visitors.
Free attractions also saw a rise in popularity, likely due to cost-consciousness among domestic visitors.