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Tourists told not to visit famous Spanish attraction amid overtourism crisis

Jet2 boss says unlicensed accommodation is causing overtourism
  • The mayor of Brihuega, Spain, has urged tourists to avoid visiting the town's popular lavender fields at weekends due to severe overcrowding.
  • Brihuega's 1,000-hectare lavender fields attract thousands of visitors, especially in July, boosting the local economy by millions of euros and increasing the town's population over the past decade.
  • However, the influx of over 100,000 visitors in July alone has strained local services, causing significant traffic and parking issues in the small town.
  • Mayor Lusi Viejo described a recent Saturday as the village "collapsing" and advised tourists to visit between Monday and Thursday for a more manageable experience.
  • To address the issue, the town plans to implement a permanent park-and-ride scheme with shuttle buses, as they cannot limit visitor numbers or charge entry fees for the free-access fields.
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