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Tesla faces being banned from entire state for ‘misleading customers’

While the judge also suggested a broader manufacturing suspension, the DMV chose not to enforce a production halt at this time — While the judge also suggested a broader manufacturing suspension, the DMV chose not to enforce a production halt at this time (AFP via Getty Images)

The California Department of Motor Vehicles says it will ban Tesla from selling cars in the state for 30 days if it doesn’t modify its marketing of its driver-assistance technology.
This directive follows an administrative judge's ruling that terms like "Autopilot" and "Full Self-Driving" may mislead consumers into believing the vehicles are fully autonomous.
The DMV demands that Tesla either makes its "Autopilot" technology fully autonomous or stops using the label, as drivers are still required to remain alert.
Non-compliance within a 90-day period will lead to a 30-day ban on Tesla vehicle sales within California, the DMV said.
Despite Tesla's assertion that its advertising is not misleading, the company has started to adjust its marketing, though some older branding persists.

California ready to block sales of Tesla unless it changes ‘misleading’ autopilot claims — In full