Tesla sales have dropped dramatically – is there worse to come for Elon Musk?

Elon Musk
Elon Musk (AFP/Getty)
  • Tesla's Q1 2025 deliveries dropped 13 per cent to 336,681 vehicles, falling short of analyst expectations.
  • This decline comes amid backlash against CEO Elon Musk's close relationship with President Trump and his role in the administration.
  • Protests and vandalism targeting Tesla dealerships have occurred, alongside reports of increased trade-ins by Tesla owners.
  • Increased competition from Chinese and European automakers, along with an aging product lineup, are also contributing factors.
  • Tesla is attempting to boost sales with a refreshed Model Y and incentives, but weak demand and Musk's political stance pose challenges.
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