ICE wants to target Gen Z in PR blitz including ads on YouTube, HBO and X to fill 14,000 roles
Trump admin is targeting Gen Z for ICE roles now
- Donald Trump’s administration is urgently seeking to launch an advertising campaign to recruit over 14,000 immigration officers for rapid removals.
- Immigration and Customs Enforcement (ICE) plans to target Gen Z, early-career professionals, and individuals from law enforcement, military, and legal backgrounds via social media and streaming platforms.
- Congress has earmarked significant funding, including $30 billion for the hiring spree and $45 billion for ICE detention centres, contributing to over $170 billion for immigration enforcement over the next decade.
- Recruitment incentives include signing bonuses of up to $50,000 and student loan forgiveness, with age limits removed to allow applicants from 18 years old and older than 40.
- Despite a recent decline in daily arrests and reported morale issues, the agency's rapid expansion is projected to result in its highest-ever deportation capacity, making it challenging for future administrations to scale back.