Viral Jellycat toys targeted in crimewave fuelled by popular demand
Related: Brazen Jellycat thief stuffs toys in pram to steal from garden centre
Jellycat toys, highly popular and expensive, have become a significant target for shoplifters, including organised criminal gangs, due to their high resale value.
Independent retailers, such as garden centres and bookshops, are facing a wave of thefts, resulting in substantial financial losses as stolen toys are resold on online marketplaces.
Numerous incidents have been reported across the UK, with thefts ranging from hundreds to thousands of pounds worth of toys, leading to police appeals, arrests, and charges.
Law enforcement and retail crime experts are actively addressing the issue, encouraging affected shops to report incidents and share information through initiatives like Project Pegasus.
The rise in Jellycat thefts is part of a broader national trend, with shoplifting offences reaching record highs and costing UK retailers billions.