‘Content creator’ needs to be a proper job, YouTube says
Government told to count ‘content creator’ as a real job
- YouTube is advocating for "content creator" to be formally recognised as a job, stating that a lack of official status hinders the industry's growth.
- The company claims formal recognition would provide creators with better access to support, including financing, mortgages, and proper representation on official bodies.
- These findings stem from YouTube's first "Creator Consultation," a nationwide process in the UK, where the creator economy is valued at over £2bn.
- Based on creator feedback, YouTube is proposing government recognition, including appointing a "Minister for Creators," improved industry representation, and enhanced skills training.
- YouTube is already in discussions with the UK government regarding these proposals and is launching initiatives like a "Content Incubator" to support creators.