Why Bad Bunny won’t be paid to perform in front of millions at the Super Bowl
How much will Bad Bunny be paid for Super Bowl halftime performance?
- Bad Bunny is scheduled to headline the Super Bowl LX halftime show on Sunday in Santa Clara, California.
- Halftime show performers, including Bad Bunny, do not receive payment from the NFL, instead relying on the significant exposure gained from the event.
- The Puerto Rican rapper's selection has faced criticizm from some Trump supporters, who have labelled him an "anti-ICE activist" and a "massive Trump hater."
- Previous performers, such as Rihanna and Kendrick Lamar, have seen substantial increases in music streams, sales, and brand impact following their Super Bowl appearances.
- While the NFL and Apple Music typically cover the extensive production costs, some artists like The Weeknd and Dr. Dre have reportedly contributed their own funds.
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