Alan Sheehan says Swansea plan to build on buzz of Snoop Dogg becoming co-owner
Swansea boss reveals Snopp Dogg and Luka Modric’s influence on club
- Swansea City boss Alan Sheehan has described the significant “buzz” and commercial benefits since American rapper Snoop Dogg became a co-owner of the Championship club.
- Snoop Dogg joined the ownership group last month, which also includes Croatian midfield great Luka Modric, who came on board in April.
- Sheehan emphasised that the celebrity involvement helps Swansea become more appealing commercially and build strong foundations for the future.
- The club is drawing comparisons to Wrexham, owned by Hollywood actors Ryan Reynolds and Rob McElhenney, with a docu-series about Swansea reportedly in development.
- Modric, who recently concluded his Real Madrid career, has actively contributed to Swansea’s summer recruitment by speaking with potential new players.