Voices

<p>Vox pops might seem like a good way to include diverse voices – but they’re often anything but </p>
professor tim bale

This is, by far, the worst thing about the general election

On-the-hoof conversations with passers-by about ‘issues’ are supposed to give us an insight into the views of ordinary voters – but, as research show, they reveal precisely nothing, says Prof Tim Bale. Broadcasters, it’s time to let the mic drop

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