AI is a useful tool for holiday planning (Getty/iStock)
A new report by Abta reveals a significant increase in the use of artificial intelligence (AI) for holiday inspiration among travellers.
The proportion of people using AI for travel inspiration has doubled in the past 12 months, rising from four per cent to eight per cent.
Younger generations are leading this trend, with 18 per cent of 25-34 year-olds and 13 per cent of 18-24 year-olds utilising AI for holiday planning.
Despite the growth of AI, traditional methods such as internet searches and recommendations from friends and family remain the most popular ways to research holidays.
Travel industry leaders anticipate AI will continue to transform the sector, yet they stress the ongoing importance of human expertise and personal interaction for booking trips.
