Christmas shoppers issued AI warning as scammers impersonate UK businesses
AI warning to Christmas shoppers during festive season
- Christmas shoppers have been warned about websites purporting to be quaint UK businesses that are actually AI-generated and based thousands of miles away.
- BBC Morning Live consumer expert Louise Minchin demonstrated how one such site, claiming to be a British clothing firm in Bristol, was actually based in Hong Kong.
- These deceptive websites often utilise artificial intelligence to create images that appear 'too perfect, cartoonish or overly airbrushed'.
- Consumer group Which? advises shoppers to be wary of such images and to use an image search tool to check if pictures appear elsewhere online.
- The warning was issued to help consumers identify and avoid fraudulent online businesses during the festive shopping season.