Revealed: Where Americans most want to visit in Europe
The European tourist destinations Americans are most interested in
- Searches for Greece by US users on a luxury villa rental site increased by 350 per cent in 2025 compared to 2024, making it the No. 1 search-growth ranking, according to Oliver's Travels.
- Croatia follows Greece in search growth, with searches up 83 per cent, while France, Portugal, and Italy also saw increases of 40 per cent, 25 per cent, and 12 per cent, respectively.
- France is the most booked vacation destination for Americans, accounting for 32 per cent of bookings, followed by Italy with 28 per cent.
- Normandy is the top trending region in France for American tourists, with searches up 600 per cent in 2025 compared to 2024, while Umbria in central Italy also saw a 400 per cent increase in searches.
- Oliver Bell, co-founder and owner of Oliver's Travels, noted the continued enthusiasm for French villas among US travelers.