Popular lager to have alcohol percentage reduced amid sales slump
Why this iconic lager may taste different
- Heineken UK is reducing the alcohol content of its Foster's lager from 3.7 per cent to 3.4 per cent.
- The change, effective from February, aims to leverage duty savings on weaker beers and offer more competitive pricing to customers.
- This decision follows the introduction of new UK government differential duty rates that encourage lower alcohol by volume (ABV) products.
- Heineken stated the reformulation supports pubs and retailers, helps consumers make responsible choices, and assures the taste remains consistent.
- Foster's off-trade sales fell by 13.7 per cent in the year to April, and other brands have also been reformulated due to similar duty changes.