Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Swipe for next article

Independent Bulletin homepage

Download our
Social Partner

We are 8 logo (opens in a new tab)

Cracker Barrel finally addresses new logo controversy

National Review columnist Caroline Downey called for MAGA world to quit "abusing" the term "woke" amid the Cracker Barrel backlash, adding that it's "losing its meaning." — National Review columnist Caroline Downey called for MAGA world to quit "abusing" the term "woke" amid the Cracker Barrel backlash, adding that it's "losing its meaning." (CNN)

Cracker Barrel has responded to conservative backlash concerning its recent rebranding and new signage, which involved removing the 'Uncle Herschel' character from its main sign.
The company assured customers that 'Uncle Herschel' will remain part of the brand through menu items and store decor, and that the core elements of their restaurants are not changing.
The new sign design is, in fact, a return to Cracker Barrel's original branding, despite claims from some conservatives that the change was 'woke'.
The controversy resulted in a notable decline in Cracker Barrel's stock price, with the company losing approximately $94 million in market value in one day.
Cracker Barrel acknowledged the strong feelings of its customers and stated they could have communicated the changes more effectively.

Cracker Barrel admits it ‘could’ve done a better job’ amid right-wing rebrand controversy — In full