Comcast eyes ITV media division in potential £1.6bn deal
ITV is in early stage talks to sell its media and entertainment division to Comcast
ITV has confirmed it is in early stage talks with Comcast, the owner of Sky, regarding a potential sale of its broadcasting arm.
The proposed deal could value ITV's media and entertainment division, which includes its terrestrial TV channels and streaming service ITVX, at £1.6 billion.
The discussions follow reports that emerged on Thursday about Comcast's interest in acquiring this part of the broadcaster.
The sale would not encompass ITV Studios, the production arm responsible for popular shows such as I’m A Celebrity… Get Me Out Of Here! and Mr Bates vs The Post Office.
ITV said that there is no guarantee regarding the terms of any possible sale or whether a final agreement will be reached.