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New guidance urges GPs across England to rethink diagnoses

The rule is named after Jessica Brady, left, whose mother Andrea, right, campaigned for the change .
The rule is named after Jessica Brady, left, whose mother Andrea, right, campaigned for the change . ((Family handout/PAPA Media)
  • "Jess's Rule", named after Jessica Brady, who died from cancer after multiple missed diagnoses, is being rolled out to all GP practices across England this week.
  • The initiative urges family doctors to reconsider patient diagnoses, particularly if a patient attends three appointments for the same symptoms without a diagnosis or if their condition deteriorates.
  • Its primary aim is to prevent avoidable deaths and facilitate the earlier identification of serious conditions, such as cancer, which might otherwise be overlooked.
  • Under the new guidance, GPs are encouraged to seek second opinions, conduct physical examinations, or order additional diagnostic tests for persistent or worsening symptoms.
  • Posters promoting "Jess's Rule" have been distributed to all 6,170 GP practices, with support from the Department of Health and Social Care and NHS England, to boost patient safety.
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