Kraft Heinz is taking the macaroni & cheese out of its ketchup business in mega-split after infamous merger
Kraft Heinz is preparing to break up its business
- Kraft Heinz is reportedly planning to split its business, spinning off a significant portion, including Kraft products, into a new firm.
- The potential breakup follows the 2015 merger and is largely driven by consumers shifting away from processed foods towards healthier alternatives.
- Financial difficulties for the company became apparent in 2019 when it reduced the value of Kraft and Oscar Mayer products by $15 billion.
- While the current entity is valued at $31 billion, the new firm housing Kraft products could be worth up to $20 billion, with the aim of increasing overall shareholder value.
- Since its merger in September 2015, Kraft Heinz's stock has seen a substantial decline, falling from $70.58 per share to $27.14.