Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage
How a restaurant changing its logo made MAGA fans so mad
- Cracker Barrel suffered a $94 million loss in value after a rebrand sparked outrage among Donald Trump’s MAGA base.
- The new logo, which removed the iconic seated man in overalls, was widely criticised by supporters as “woke” and “boring”.
- The restaurant chain’s stock value fell by approximately 7.15 per cent in one day following the backlash.
- Prominent MAGA figures, including Congressman Byron Donalds and Donald Trump Jr., publicly condemned the change, associating it with diversity, equity and inclusion initiatives.
- Cracker Barrel defended its new design, stating it is more closely rooted to its original iconic barrel shape and word mark.