Chelsea train in ‘blood-stained shorts’ to challenge period stigma in sport ahead of WSL opener
Why Chelsea trained in ‘blood-stained’ shorts on Friday night
- Chelsea Women players made a powerful statement against period stigma in sport by wearing 'blood-stained shorts' during their warm-up.
- This visual protest occurred before their Women's Super League opener against Manchester City.
- The initiative is a collaboration with period care organisation Here We Flow, aiming to normalise menstruation in sport and challenge conventional media portrayals.
- The campaign was inspired by research indicating that 80 per cent of women would feel embarrassed by a visible period leak in public.
- Aki Mandhar, chief executive of Chelsea Women, stated the club's desire to 'reset the narrative about periods' and empower young girls.