Warning issued to shoppers over Black Friday deals
The true spirit of Black Friday and how to shop smart
A new survey indicates that 36 per cent of Black Friday 'sale' items offer no genuine savings compared to their pre-sale prices.
Consumer experts caution that retailers frequently manipulate prices and repackage products, making discounts seem more significant than they are.
With 85 per cent of Americans intending to spend the same or less this holiday season, shoppers are advised to utilise online price tracking tools to confirm actual deals.
Consumers should meticulously check model numbers for high-value items such as televisions, as some may be specifically produced for Black Friday with fewer features.
Experts suggest purchasing desired items early, as Black Friday discounts are likely the best available before the holidays, and stock may not be replenished.