Bridget Jones: Mad About The Boy sells almost 50,000 copies in one day
Helen Fielding's comeback has proven incredibly lucrative
Monday 14 October 2013
Middling reviews of Helen Fielding's third Bridget Jones novel Mad About The Boy haven't stopped her fans buying the novel in their droves.
The new book, one of the industry's high profile Super Thursday launches, sold more than 46,000 copies in just one day across hardback, e-book and audiobook formats.
By comparison, another high profile release, Solo, William Boyd's new James Bond novel, sold a still-strong 8,692 in three days.
According to The Bookseller, its first-day sales represented 20 per cent of the total hardback sales of Bridget Jones: The Edge of Reason, Fielding's second instalment in the Bridget Jones series.
Since its publication in 1999, however, Fielding's novels have been turned into two hit films starring Renee Zellweger, expanding the franchise's audience.
Tom Drake-Lee, sales director at the Penguin Random House imprint Vintage, told the trade publication: "In all my time in publishing I have never experienced such a palpable sense of excitement and anticipation from colleagues, booksellers and friends and family as I have with the return of Bridget Jones in Mad About The Boy.
"It has been phenomenal, as are the sales we have seen to date. This is only the beginning."
It is unknown how many of those 46,000 buyers will get a bonus sample of Sir David Jason's autobiography My Life. Publishers were working hard to root out rogue copies of Bridget Jones last week after pages of Sir David's tome were mistakenly printed inside it.
Robin Thicke admits he didn't write 'Blurred Lines'music
Review: Cilla, ITV TV
Arts & Ents blogs
- 1 Scottish referendum: So how about the English now being given a chance to split from England?
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 Friends 20th anniversary: The highs and lows of the cast's careers since 2004
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Game of Thrones star Maisie Williams cast in Channel 4 drama about cyber bullying
Jennifer Lopez and Iggy Azalea's 'Booty' music video is just a load of butts
Friends 20th anniversary: Alison Jackson photographs reunited cast
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written
Friends 20th anniversary: The highs and lows of the cast's careers since 2004
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes