Jamie versus JK: Oliver's 15-Minute Meals overtakes Rowling's The Casual Vacancy
Last week 15-Minute Meals shifted 69,111 copies, while The Casual Vacancy sold 13,50
Thursday 06 December 2012
Jamie Oliver has finally triumphed in the battle of the publishing giants after his latest book finally overtook JK Rowling's The Casual Vacancy.
The chef locked horns with the Harry Potter writer when their bestsellers were published on the same day in October, known as "super Thursday" when the book trade goes all out for the Christmas market.
Rowling's first adult book initially took a commanding lead in the first week, selling 124,603 copies to Oliver's 20,682.
But the TV cook and campaigner continued to sell strongly with his 15-Minute Meals book and has now overtaken his rival to become the biggest-selling hardback title of the year.
Oliver has consistently achieved colossal sales for his books with his 30-Minute Meals volume becoming the biggest seller of 2010, and his Jamie's Great Britain doing well last year. If he were to top the Christmas chart this month, it would be the third successive year in which he has done so.
Last week 15-Minute Meals shifted 69,111 copies, while The Casual Vacancy sold 13,504.
To date Oliver's book - which ties in with his latest Channel 4 series - has sold 373,943, with Rowling's novel notching up 316,690 sales.
Tom Weldon, the chief executive officer of Oliver's publisher Penguin UK, said: "We are thrilled by the success of Jamie's 15-Minute Meals. It is testament once again to Jamie's incredible creativity, hard work, and passion for bringing good, healthy food to as many people as possible."
Despite the impressive sales for both books, they have been dwarfed by the publishing phenomenon of the year - 50 Shades Of Grey. EL James's first novel of her trilogy sold 665,000 copies in the space of just seven days in July.
Oliver's 30-Minute Meals title sold in excess of 1.5 million copies and topped the best-seller chart for more than half a year.
TV reviewBroadcasting House was preparing for a visit from Prince Charles spoiler alert
Glastonbury Michael Eavis reveals final headline act 'most likely' British pair
Film Ewan McGregor joins star-studded Beauty and the Beast cast as Lumiere
TVThe Island with Bear Grylls under fire after male contestants kill and eat rare crocodile
Grace Dent on TV The Secret Life of the Pub is sexist, ageist and a breath of fresh air
Arts & Ents blogs
- 1 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 2 The confessions of men who ordered mail-order brides
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 4 Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
- 5 'Isis' schoolgirls: Missing British teenager tweets picture of her Syrian takeaway
Poldark, series 1 finale, review: How a costume drama became a Sunday night swoon-fest
Al Pacino admits he was nearly fired from The Godfather and it's still his most 'difficult role'
Warner Music owner Len Blavatnik tops Sunday Times Rich List
Game of Thrones season 5 episode 3, review: Sansa and manhood-lopping torturer Ramsay Bolton - really?
The day I starred in Only Fools and Horses
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove