Marvelling at the rare Elvis records on display, truant-playing Anthony Shore, 13, gives the museum a "ten out of ten" rating. "Elvis has always lived inside me," he says. In a woolly hat covered in Elvis badges, youthful septuagenarian Ida Lipscombe is hoping to find "all the records I lost at parties over the years".
With the addition of two glass-encased guns, a karate belt and honorary police badge - which reads "Elvis loved law enforcement" - some exhibits seem to belong more to a meeting of the Chuck Norris appreciation society, but the crowd jostling around the souvenir stall are a clear reminder that a major gathering of the sideburned one's devotees is in progress, his lopsided smirk sizzling from every piece of merchandise. Just like the initials "TCB" on his diamond encrusted necklace, you can bet that Elvis is still very much "taking care of business".
The $1,000,000 Elvis Presley Museum is at The Riverdale Hall, Lewisham Shopping Centre, SE13, today and tomorrow