Brit Awards 2014: One Direction win Best British Video in the first Brits Twitter vote
A somewhat predictable triumph judging by fans' reactions on Twitter
One Direction have added to their earlier Brits win for Global Success by taking home the Best British Video trophy too.
Chosen by the fans, the X Factor boyband were a hot favourite for the award, which was decided by the Brit Awards' first ever social media vote.
Voting opened when the show began at 8pm, with each nominated artist assigned their own Twitter hashtag. The Brit Awards 2014 is the first major awards show of its scale to be broadcast globally by YouTube.
But the other nominees - British Female winner Ellie Goulding, Scottish DJ Calvin Harris, Naughty Boy and Sam Smith and John Newman - never stood a chance, let's be honest. Such is the force of the 'Directioners'.
Speaking of One Direction's dedicated (some would say crazy) fanbase, take a look at some of the tweets being sent throughout the live Brits ceremony at London's O2 Arena.
I'M WATCHING THE BRIT AWARDS AND ONE DIRECTION LOOK SO GOOD I'M GOING TO THROW UP- [sæm·ee] (@itsSammyJ) February 19, 2014
i wanna be famous and go to the brits and get drunk with one direction- shan (@niaIllz) February 19, 2014
reasons why I love British award shows they mention one direction every conversation they have- h.e.s. my world (@aweestyles) February 19, 2014
BUT HARRY TOLD MILLIONS OF PEOPLE ON LIVE TELEVISION THAT HE WAS HAVING A WEE THIS IS WHY I LOVE ONE DIRECTION OMFG- blazed (@blazedstyIes) February 19, 2014
Who ever is tweeting pictures of fetus One Direction pictures at the Brits is trying to make the female population die- kristina (@krismariex) February 19, 2014
When ya see one direction sitting beside the walking thingy at the Brits and nearly die XD- 5SOS & 1D (@anotheronexxx) February 19, 2014
Watch a backstage interview with a slightly tipsy One Direction
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